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Lead Community Fundraising
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Die Welt, wie wir sie kennen, verndert sich rasend schnell - auch die Fundraising-Welt. In Zukunft wird es fr Organisationen noch wichtiger werden, online Interessenten, Untersttzer und neue Spender zu finden, weil die Digitalisierung einen Flaschenhals im Fundraising darstellt. Dieses Buch hilft Ihnen, diesen Flaschenhals zu berwinden. Praxisorientiert und Schritt fr Schritt erklrt, entdecken Sie, welche universellen und neuen Chancen es im digitalen Fundraising gibt. Erfahren Sie, was Lead Community Fundraising ist und wieso es gerade in digitalen Zeiten wichtig ist, beim Menschen, d.h. bei der Community anzusetzen. Anhand von 45 internationalen Praxisbeispielen lernen Sie, wie Lead Community Fundraising funktioniert und wie Sie es selbst erfolgreich einsetzen.
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