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Creativity and Strategy

Creativity and Strategy

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783030704650
Condition
New
Product Description

This book provides an integrative analysis of creativity and strategic practices, particularly strategic problem formulation and strategic decision making. It examines the decision and not the individual as a unit of analysis, which leads to a deeper understanding of creative outcomes. It draws a correlation between strategic intent and creative outcomes, both positive and negative, and provides an integrated framework for understanding creativity. Finally, the book develops a creative strategic framework and draws conclusions for the practice of management and for future research.

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