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Organisationale Umweltbeobachtung

Organisationale Umweltbeobachtung

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658333195
Condition
New
Product Description

Organisationale Umweltbeobachtung ist bislang kaum im Fokus der Organisationskommunikation. In dieser Arbeit werden auf Basis der systemtheoretischen Organisationstheorie sechs Programme entwickelt, welche die Prozesse organisationaler Umweltbeobachtung beschreiben. Grundlage dafr bildet die Analyse von 485 im Rahmen einer qualitativen empirischen Studie mit High-Tech KMU erhobenen Unternehmensprogrammen. Die Ergebnisse tragen zur Theorieentwicklung in der Organisationskommunikation bei und knnen als Exportvorschlag andere Disziplinen bereichern.

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