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Tools fr Social Listening und Sentiment-Analyse
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Mit diesem Buch lernen Sie, wie Sie Social Listening und Sentiment-Analyse professionell einsetzen knnen. Der Leser erhlt Schritt-fr-Schritt-Beschreibungen fr verschiedene Einsatzszenarien, gekoppelt mit bungsaufgaben und ntzlichen Materialien, darunter ein Merkblatt fr Kennzahlen, eine Checkliste fr die Toolauswahl und ein Glossar fr Fachbegriffe. Dieses Lehr- und Praxisbuch verdeutlicht anhand von Anwendungsszenarien und Praxisbeispielen, wie Tools und Technologien fr Social Listening und Sentiment-Analyse fr die Analyse deutschsprachiger Online-Textdaten angewandt werden knnen und welche Vorteile diese bringen. Der Leser erhlt einen berblick ber wichtige Funktionalitten aktuell verfgbarer Social-Listening-Tools und deren Einsatzmglichkeiten.
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