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Guten Content schreiben

Guten Content schreiben

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658336561
Condition
New
Product Description

Dieses Buch ist die pragmatische Anleitung fr den perfekten Content. Wer Texte und Bilder fr die Produkt- und Unternehmenskommunikation erstellt, sei es auf Websites, Blogs, Landingpages und Social-Media-Plattformen, erhlt mit diesem Praxisleitfaden das ntige Know-how. Dr. Beatrice Eiring fhrt Sie Schritt fr Schritt durch den Prozess der Content-Erstellung beginnend mit der Zielsetzung, die Intention zwischen Ihnen als Sender und Ihrem Leser als Empfnger zu matchen. Mit Tipps zur Keyword-Recherche und zum zielgruppengerechten Schreibstil bis hin zur SEO-Optimierung erfahren Sie, was wirklich guten Content ausmacht. Ergnzt wird dieses konkrete Schreib-Know-how um zahlreiche Tools und Best-Practices fr die Social-Media-Plattformen Facebook, Instagram, LinkedIn und Xing. Ein enorm hilfreicher Ratgeber fr wirksamen Content - Content, der gefunden wird und berzeugt. Aus dem Inhalt Spielregeln der Online-Kommunikation: Online-Schreibstil, SEO, Keywords, Mehrwert-Content Best Practices fr Online-Content auf Websites: Text, Bilder, Layout Best Practices fr Content auf Social-Media-Plattformen: Facebook, Instagram, LinkedIn, Xing Mit konkreten Leitfden, zahlreichen Tipps, einer hilfreichen Liste von Content-Tools und umfangreichem Glossar.

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