Copied Integrated Marketing Communications
Integrated Marketing Communications
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$44.99 | $44.99 |
|
$44.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Mikroplastik in der aquatischen Umwelt
$17.99
Simulation and Synthesis in Medical Imaging
$54.99
Reise nach Java, Vorder- und Hinter-Indien, China und Japan, 16441653
$59.99
Expatriate Management
$139.99
Ad Hoc Wireless Networking
$219.99
Karl Kraus-Handbuch
$119.99
Trade, Reputation, and Child Labor in Twentieth-Century Egypt
$39.99
Bayesian Statistics in Actuarial Science
$169.99
Human Interface and the Management of Information: Applications in Complex Technological Environment
$89.99
Handbook on Ingredients for Aquaculture Feeds
$219.99
Verstehende Soziologie und Theorie der Symbolischen Interaktion
$59.99
Surgical Options for the Treatment of Heart Failure
$84.99
The Chinese Philosophy of Fate
$54.99
LightMatter Interaction
$99.99
Flexibility and Commitment in Planning
$219.99
Marx-Handbuch
$89.99
Dao Companion to the Philosophy of the Zhuangzi
$169.99
The Soils of Israel
$129.00
High-Speed Networks
$49.99
The Modern Customer the PHANTOM
$99.99
New Technologies in Clinical Laboratory Science
$39.99
Innovative Applications in Data Mining
$84.99
Experience and Faith
$54.99
Virtual Victorians
$54.99
Juan Luis Vives
$109.99
States of Consciousness
$109.99
Monodisperse Highly Ordered and Polydisperse Biobased Solid Foams
$109.99
Interface for an AppThe design rationale leading to an app that allows someone with Type 1 diabetes
$37.99
How Matter Becomes Conscious
$99.99
Diplomatic and Mediated Arguments in the North Korean Crisis
$159.99
Six Sigma kompakt und praxisnah
$44.99
Bloody Romanticism
$54.99
The Scottish Nation at Empire's End
$39.99
Chancengleichheit und Hochschule
$69.99
Goethes Rmische Elegien
$39.99
More iPhone 3 Development
$29.99
Parricide and Violence Against Parents throughout History
$119.99
Management and the Gospel
$109.99
Beyond Baby
$39.99
Recent Trends in Data Type Specification
$39.99
