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Management von Intangible Assets

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658346911
Condition
New
Product Description

Dieses Buch macht die Zusammenhnge transparent, die Intangible Assets mit anderen Systembausteinen, beispielsweise Kunden, Lieferanten, Management und Mitarbeitern, teilen. Aber zunchst erfolgt eine Einordnung in die turbulente Umwelt Age of Discontinuity. Der Systemansatz bietet dazu die erfolgversprechendsten Voraussetzungen. Danach werden mehr oder weniger bekannte Anstze zum Management von Intangible Assets auf ihre Eignung hin kritisch beleuchtet. Hierzu gehren Indikatorenanstze, Methoden des Wissensmanagements, aber auch das strategische Managementsystem Balanced Scorecard sowie Frherkennungssysteme. Letztendlich wird erkennbar, dass Intangible Assets (als Erfolgspotenziale, Enabler bzw. Leistungstreiber) Vorsteuergren des Erfolgs einer Organisation verkrpern, gleichgltig wie Erfolg jeweils definiert wird.

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