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Medieninhalte im Gesprch

Medieninhalte im Gesprch

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658348717
Condition
New
Product Description

Woraus ergibt sich das Einflusspotenzial interpersonaler Kommunikation im Medienwirkungsprozess? Dieses Buch liefert auf der Basis von mehr als 2.500 verdeckt beobachteten Alltagsgesprchen sowie einer anschlieenden Befragung der beobachteten Kleingruppen Antworten. Es besttigt zum einen die zentrale Rolle der Meinungsfhrer: Hufig sind sie es, die Medieninhalte zum Gesprchsgegenstand machen. Zum anderen verweist das Buch auf ein breites Spektrum von Funktionen, die Massenmedien fr die Alltagskommunikation erfllen. Neben der Information und Persuasion anderer stehen vor allem positive Emotionen im Vordergrund, die die Rezipienten mit Menschen aus ihrem sozialen Nahraum teilen.

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