Sales Enablement

Name: Sales Enablement
Brand: Springer Nature
SKU: 9783658403652
Availability: InStock

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Product Details

Brand

Springer Nature

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Part Number

GTIN

9783658403652

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New

Product Description

This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like. The book is aimed at managers and all who deal with sales strategies.

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