Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Active Price Management

Active Price Management

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783031420481
Condition
New
Product Description

This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG).

Available Colors
Available Sizes
1 Offer Price Range: $34.99 - $34.99
BEST PRICE

Single Product Purchase

$34.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$34.99 $34.99

$34.99
See Site In stock Visit Store

Similar Products

Child-led Tube-management and Tube-weaning

$109.99

Die Wiener Zeit

$159.99

Pharmakotherapie und Alter

$89.00

Allgemeine UmweltSoziologie

$54.99

Body and Soul in Coleridge's Notebooks, 1827-1834

$54.99

Mg2+ and Excitable Membranes

$84.99

Hirnlos verkaufen war gestern

$39.99

Globalisation and Sustainable Development

$169.99

The Innovation Revolution in Agriculture

$59.99

Rockfishes of the genus Sebastes

$219.99

Handbook on Semidefinite, Conic and Polynomial Optimization

$279.99

Signal and Noise in Geosciences

$64.99

Mathematics of Program Construction

$39.99

A Democratic Approach to Religion News

$129.99

The 5 Love Languages for Men- Tools for Making a Good Relationship Great by Gary Chapman

$15.99

Quantum Mechanics from General Relativity

$219.00

Mathematical Methods in Engineering

$84.99

High Performance Computing in Science and Engineering ' 06

$84.99

Post-Quantum Cryptography

$169.99

Vom Heilig-Geist-Spital zur Wirtschaftswissenschaftlichen Fakultt

$57.00

Betriebswirtschaftslehre

$74.99

Sustainability Conflicts in Coastal India

$109.99

Untersuchung des Vielkrperproblems im Rahmen lsbarer Modelle

$54.99

Yearbook of Intensive Care and Emergency Medicine

$54.99

Arsenic Contamination in Asia

$159.99

Management des Wandels

$29.99

Die gleitende Logik der Seele

$37.99

Proceedings of the Mediterranean Conference on Information & Communication Technologies 2015

$219.99

Multiprojektmanagement

$74.99

Als die Wrter tanzen lernten

$24.99

Manipulation of Multiphase Materials for Touch-less Nanobiotechnology

$109.99

Narratives of Nostalgia, Gender and Nationalism

$84.99

Organisationsvielfalt und betriebliche Gesundheitsfrderung

$74.99

Mobility and Traffic in the 21st Century

$169.99

The Genetics of Cardiovascular Disease

$219.99

The Italian State and International Terrorism, 19691986

$89.00

Advances in Dynamics of Vehicles on Roads and Tracks II

$349.00

Cuba in the Special Period

$54.99

Augmented Cognition. Human Cognition and Behavior

$54.99

Alcoholism and Drug Dependence

$39.99