Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Brand Content und Brand Image

Brand Content und Brand Image

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658357108
Condition
New
Product Description

In diesem Open-Access-Buch schlgt Matthias Albisser eine Konzeptualisierung von Brand Content als Botschaften der Unternehmenskommunikation vor, die gleichberechtigt eine Unternehmensperspektive (Imageaufbau) und eine Userperspektive (Mehrwert fr User) einnehmen. Anhand einer experimentellen Umfrage wird der Einfluss von informativem (Tipps und Tricks) und unterhaltendem (Memes) Brand Content auf das funktionale und das emotionale Markenimage analysiert.

Available Colors
Available Sizes
1 Offer Price Range: $49.99 - $49.99
BEST PRICE

Single Product Purchase

$49.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$49.99 $49.99

$49.99
See Site In stock Visit Store

Similar Products

Landslide Science and Practice

$169.99

Engineering Psychology and Cognitive Ergonomics

$99.00

Black Lagoon Adventures: The Class Election from the Black Lagoon

$3.74

Sustainable Smart Cities and Territories

$199.99

Control Mechanisms for Ecological-Economic Systems

$109.99

Culture and Tourism in a Smart, Globalized, and Sustainable World

$249.99

Hand Function

$129.99

Emergent Practices and Material Conditions in Learning and Teaching with Technologies

$109.99

Accelerating Academia

$179.99

Prostaglandine in Gynkologie und Geburtshilfe

$69.99

The Economics of Choice between Energy Sources

$219.99

Sminaire de Probabilits XLV

$54.99

Secure IT Systems

$54.99

Smart Computing and Communication

$54.99

Studies on Periodontal Disease

$129.00

Simulationsmodelle fr konomisch-organisatorische Probleme

$59.99

Physical Examination of the Shoulder

$139.99

Verwaltungswissenschaft

$29.99

Developments in Dairy Chemistry3

$39.99

Innovationsforschung und Technologiemanagement

$44.99

Pathology of the Female Genital Tract

$74.99

Fibonaccis Liber Abaci

$84.99

Endovascular Surgery of Cerebral Aneurysms

$89.99

Imagination and Reason in Plato, Aristotle, Vico, Rousseau and Keats

$54.99

Human Rights in Asia

$54.99

Scholar Zone Extended Learning Plus ELA & Math Grade 8

$900.00

Smart Cards, Tokens, Security and Applications

$89.99

Filmrezeption und Filmaneignung

$59.99

Artificial Intelligence and Data Science Based R&D Interventions

$119.00

Einflu der Eisenbegleiter auf Kohlenstofflslichkeit, Kohlenstoffaktivitt und Sttigungsgrad im Gu

$54.99

Principles of Abrasive Water Jet Machining

$99.00

Sensor Networks

$54.99

Bericht ber die fnfte Versammlung der Freien Vereinigung Bayerischer Vertreter der angewandten Che

$59.99

Memory Issues in Embedded Systems-on-Chip

$84.99

Unity, Truth and the Liar

$129.00

Regional Approaches to Water Pollution in the Environment

$84.99

Exporting Culture

$49.99

The Comparative Physiology of the Pancreatic Islets

$54.99

Elektrotechnik

$59.99

Urban Awakenings

$34.99