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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658361143
Condition
New
Product Description

Wie und warum gelingt es uns, andere davon zu berzeugen, etwas zu kaufen, uns zu helfen, sich (ver)fhren zu lassen? Ein umfassender berblick ber die Erkenntnisse zur persuasiven Kommunikation - von einem der auch international bekanntesten deutschen Kommunikationswissenschaftler, auf der Erfahrung mit Forschung, Seminaren, Vorlesungen und Kursen aus fast 40 Jahren aufgebaut und auf dem neuesten Stand der Wissenschaft. fter augenzwinkernd, aber seris. Praktisch, aber mit grndlichem theoretischen Hintergrund. Mit allen Quellenangaben zum Weiterlesen. Fr die fnfte Auflage wurde der Band aktualisiert und grndlich berarbeitet.

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