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Geschftsmodelle systematisch analysieren
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Dieses Buch bietet einen verstndlichen und praxisnahen Einblick in die Methoden zur systematischen Analyse von Geschftsmodellen. Strategie-, Business Development- und Innovationsverantwortliche erhalten mit dem Business Model Canvas, verschiedenen Systematisierungsanstzen und den spezifischen Wirkungszusammenhngen digitaler Geschftsmodelle das notwendige Handwerkszeug, um die Wertschpfungsmechanismen von Unternehmen zu verstehen. Die Erkenntnisse bilden die Grundlage sich anschlieender Geschftsmodellinnovationen, um identifizierte Wettbewerbsvorteile im eigenen Unternehmen zu adaptieren.
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