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Agrarkommunikation
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Tierwohl, Grne Gentechnik, Hofsterben, biologische Vielfalt: Das Agri- und Foodbusiness steht im hohen Mae im Fokus der ffentlichkeit. In diesem Buch werden Handlungsmglichkeiten mit Blick auf die kommunikativen Aufgaben der Branche dargestellt und dies erstmals auf Basis einschlgiger Anstze aus den Kommunikationswissenschaften und dem PR-Management. Die Autoren liefern einen berblick ber branchenrelevante Themen wie Nachhaltigkeitskommunikation, Storytelling und Krisenkommunikation sowie ihre Einsatz- und Wirkungsweise im Rahmen einer professionellen ffentlichkeitsarbeit.
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