Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Data-Driven Personas

Data-Driven Personas

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783031011030
Condition
New
Product Description

Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy access to analytics platforms provide avenues and opportunities to enhance personas from often sketchy representations of user segments to precise, actionable, interactive decision-making toolsdata-driven personas! Using the data-driven approach, the persona profile can serve as an interface to a fully functional analytics system that can present user representation at various levels of information granularity for more task-aligned user insights. We trace the techniques that have enabled the development of data-driven personas and then conceptually frame how one can leverage data-driven personas as tools for both empathizing with and understanding of users. Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations. We then present an overview of a fully functional data-driven persona system as an example of multi-level information aggregation needed for decision making about users. We demonstrate that data-driven personas systems can provide critical, empathetic, and user understandingfunctionalities for anyone needing such insights.

Available Colors
Available Sizes
1 Offer Price Range: $59.99 - $59.99
BEST PRICE

Single Product Purchase

$59.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$59.99 $59.99

$59.99
See Site In stock Visit Store

Similar Products

Theory of Oscillations

$169.99

Wheat Rusts

$54.99

Progress in Enantioselective Cu(I)-catalyzed Formation of Stereogenic Centers

$219.99

Physicians Guide to the Laboratory Diagnosis of Metabolic Diseases

$219.00

Starting to Read ECGs

$54.99

Boys will be boys?

$49.99

From Antarctica to Outer Space

$84.99

Friction Stir Welding and Processing VII

$149.00

Lexikon der Syndrome und Fehlbildungen

$189.00

Protein - Protein Interaction

$329.99

Proceedings of the Medtronic Forum for Neuroscience and Neuro-Technology 2005

$29.99

Modeling and Simulation of Complex Dynamical Systems

$39.99

Digital Libraries: Social Media and Community Networks

$54.99

Politics After Morality

$54.99

Solutions Manual for Particle Physics at the New Millennium

$54.99

What Morality Means

$39.99

Principles and Practices of OMICS and Genome Editing for Crop Improvement

$199.99

Neuroglia I

$59.99

Advances in Web Intelligence

$54.99

Intelligent Sustainable Systems

$219.00

Communication and Intelligent Systems

$219.99

Stochastic Versus Fuzzy Approaches to Multiobjective Mathematical Programming under Uncertainty

$169.00

The Nature and Origin of Granite

$129.00

Gravity Wave Processes

$84.99

Metaphysics of Trust

$139.99

My Kingdom of Darkness: A Branches Book (Pets Rule! #1)

$5.24

Behavioral Neurobiology of Depression and Its Treatment

$169.00

Mglichkeiten zur E-Learning-gesttzten Lehre

$17.99

How to Feed Your Parents

$5.21

Methoden, Netzwerke und Steuerung der Wirtschaftsfrderung

$19.99

Informal Learning of Active Citizenship at School

$129.00

North Sea Climate

$39.99

Selected Papers - Oeuvres Scientifiques I

$69.99

Big Public Data aus dem Programmable Web

$17.99

Kinetik und Regulation der Erythrocytenproduktion

$59.99

Goal Programming: Methodology and Applications

$129.00

Posterior Uveitis

$119.99

Allegory Revisited

$219.99

Geometric Methods in System Theory

$39.99

Digital Documents: Systems and Principles

$54.99