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Werbewirkung und Controlling im Content-Marketing
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Product Details
Content-Marketing ist inzwischen eine fest etablierte Disziplin des Onlinemarketings. Wie aber wirkt Content-Marketing genau? Welche Konsequenzen ergeben sich fr die strategische Content-Planung und wie sieht ein valides Content-Marketing-Controlling aus? Dieses Buch geht ber die blichen Tipps zur Umsetzung von Content-Marketing hinaus, indem es nach der grundlegenden Wirkung von Content-Marketing auf Kunden und Interessenten von Unternehmen fragt. Der Autor beschreibt nicht nur die Anforderungen und Vorgehensweisen fr die strategische Gestaltung von Content-Marketing, sondern stellt auf Basis der analysierten Wirkmechanismen ein umfassendes Content-Marketing-Controlling-Framework vor. Marketingmanager erhalten mit diesem Buch eine theoretische Fundierung der Disziplin des Content-Marketings sowie zahlreiche Empfehlungen fr die erfolgreiche Umsetzung in Unternehmen.
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