Huawei Wisdom

Name: Huawei Wisdom
Brand: Springer Nature
SKU: 9789811911682
Availability: InStock

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Product Details

Brand

Springer Nature

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Part Number

GTIN

9789811911682

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New

Product Description

This book reviews the three life-and-death crisis moments that Huawei experienced during its growth and the major transformation process triggered by these crises. It describes in detail how Huawei thinks about future strategies at these critical moments and how to implement these strategies during its daily work. This book involves the content of corporate globalization strategy decision making, overseas marketing, change management, etc. This book is suitable for middle and senior managers of the enterprises facing difficulties in product development, market development, and business model transformation, especially in the information and communication industry, manufacturing, etc. And it helps to inspire researchers and students, consultants, and trainers who major in corporate transformation, strategic management, and international marketing.

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