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Mitgliederwerbung in und fr Parteien

Mitgliederwerbung in und fr Parteien

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Springer Nature
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9783658371265
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Product Description

Das Buch fasst wesentliche Erkenntnisse zur Mitgliederwerbung in Parteien systematisch zusammen und gibt darber hinaus praxisorientierte Tipps, wie sich Mitglieder optimal gewinnen lassen knnen. Dabei werden partizipationstheoretische, kommunikationspsychologische und nicht zuletzt linguistische Aspekte bercksichtigt. Die Publikation bietet sowohl einen fundierten Einblick in die Mitgliederwerbung von Parteien als auch eine praxistaugliche Handreichung fr alle, die neue Mitglieder gewinnen wollen.

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