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KI in der digitalisierten Medienwirtschaft

KI in der digitalisierten Medienwirtschaft

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658374037
Condition
New
Product Description

Die Entwicklungstrends in der fortschreitenden Algorithmisierung des Mediensektors werden in diesem Band fr verschiedene Teilsektoren der Medien (Games, Musik, Bcher, Audio/Video, Nachrichtenmedien) anhand aktueller Beispiele aus der Forschung, der Entwicklung und der Praxis der Medienwertschpfung demonstriert. Es erweist sich, dass zunehmend mehr und grere Ttigkeitsbereiche, die frher ausschlielich durch menschliche Arbeitsleistung, professionelle Gestaltungskompetenz und Kreativitt geprgt waren, durch unterschiedliche Formen automatisierter und zunehmend intelligenter Routinen bernommen werden. Die diesen Routinen innewohnenden konomischen Rationalisierungspotenziale treiben den Prozess der Ersetzung menschlicher Arbeit durch Kapital in der Wertschpfungskette der Medieninhalte schnell und tiefgreifend voran.

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