E-Commerce Industry Chain

Name: E-Commerce Industry Chain
Brand: Springer Nature
SKU: 9789819900435
Availability: InStock

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Product Details

Brand

Springer Nature

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Part Number

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9789819900435

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New

Product Description

This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption). It extracted the supporting technology and operation process of e-commerce into general principles in the form of mathematical analysis, helping readers to build the frame of theory and practice of activity link of e-commerce. This book stands on the concepts, carries on the innovation and cases in the practice, helping readers to establish a relatively complete e-commerce system. Also the arising challenges and issues are discussed, and guide for the future e-commerce development under the new situation is presented.

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