Mass Customization and Customer Centricity

Name: Mass Customization and Customer Centricity
Brand: Springer Nature
SKU: 9783031097812
Availability: InStock

Mass Customization and Customer Centricity

Brand

Springer Nature

Manufacturer

N/A

Part Number

GTIN

9783031097812

Condition

New

0 Reviews

0 Questions | 0 Answers

Product Description

This book honors the contributions and career of Cipriano Forza, Professor of Management Engineering at the University of Padova, Italy. He is a Member of the Scientific Committee of Academic Journal Guide (ABS), an Associate Editor of the Decision Sciences Journal and a former Associate Editor of the Journal of Operations Management, where he curated a special issue on Coordinating Product Design, Process Design, and Supply Chain Design Decisions. As one of the worlds foremost researchers in the area of mass customization and operations management, Prof. Forza published more than 200 scientific articles with over 10,000 citations on Google Scholar. For his groundbreaking work, he received several awards, including the Dr. Theo Williamson Award for Excellence (1997), best paper awards by Production Planning and Control (2005) and the Journal of Operations Management (2006), the Harry Boer Highly Commended Award (2016), and the EurOMA Fellowship Awards (2021). Leading researchers and practitioners that have been working with the honoree contributed a broad range of findings from conceptual and empirical research about mass customization and personalization to this book. The individual chapters take a customer centric view on the challenges and opportunities of product and service customization from an operations management, information technology, entrepreneurship, marketing, and organizational perspective. The authors explore key ideas, current developments as well as future research directions.

Available Colors

N/A

Available Sizes

N/A

1 Offer Price Range: $149.00 - $149.00

BEST PRICE

Single Product Purchase

$149.00

@ Link.springer.com BUY Now

Price Comparison

Seller	Contact Seller	List Price	On Sale	Shipping	Best Promo	Final Price	Volume Discount	Financing	Availability	Seller's Page
BEST PRICE 1 Product Purchase @ Link.springer.com Rate Seller This functionality is for registered users only. Go to Login/Register		$149.00	$149.00			$149.00		See Site	In stock	Visit Store