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Die Zahlen des Familienunternehmens verstehen

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783662660041
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New
Product Description

Die Analyse des Zahlenwerks eines Familienunternehmens hat eigene Fragestellungen, die sich aus den Interessen der Unternehmerfamilie ergeben. Die fr Familiengesellschafter wesentliche, langfristige Perspektive reicht ber die Zahlen des Abschlusses hinaus. Wichtiger als die Rendite ist die Besttigung, dass das Unternehmen wettbewerbsfhig ist. Wettbewerbsfhigkeit ist Tchtigkeit und eine Tugend, auf die die Reputation der Familie aufbaut. Wettbewerbsfhigkeit setzt aber auch ein modernes Geschftsmodell voraus, fr das rechtzeitig und ausreichend investiert werden muss. Wie Gesellschafter sich durch gute Fragen das relevante und profunde Wissen erschlieen, steht im Zentrum dieses praxisnahen Leitfadens. Zur Zielgruppe gehrt auch die Kaufmnnische Geschftsfhrerin, der Berater oder der Controller, die fr ihre Gesellschaft Zahlen aufbereiten und Zusammenhnge interpretieren.

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