Marketing for B2B Businesses

Name: Marketing for B2B Businesses
Brand: Springer Nature
SKU: 9781484287415
Availability: InStock

Marketing for B2B Businesses

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Springer Nature

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9781484287415

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business marketers dont need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth. Most B2B buyers are about two-thirds of the way through their purchase process before they are willing to engage with a salesperson. Therefore, having a strong digital presence is the difference between making your prospects short list and your prospect not even knowing you exist. Most critically, a strong digital presence relies on content written from your audiences perspective. This book provides insight and information about the questions that are critical to their business and that you can help them solve. It is the key to capturing their attention, gaining their trust, and winning their business. Marketing cant work its magic alone. It needs the support of strong branding and must provide support to well-executed sales processes. Marketing for B2B Businesses will dive into the relationship between each of these areas. What You'll Learn Build a website that serves as the hub of your marketing Establish a content promotion plan that puts your content in front of the right audience Develop strategies and tactical plans for finding the channels best suited to your message such as social media and email marketing Create effective content in a timely manner with the resources you have available Track what is working and what needs improvement via an analytics platform to consistently produce strong marketing returns Who This Book Is For The primaryaudience is B2B small business owners and B2B small business marketing leaders.

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