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Artist Brand Management

Artist Brand Management

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658392079
Condition
New
Product Description

Die Arbeit befasst sich mit den Auswirkungen der Digitalisierung auf die Markenbildung von Kunstlern. Im Fokus der Ausfuhrungen stehen Musiklabels, da sie im Wesentlichen fur die Vermarktung von Kunstlern verantwortlich und aufgrund technologischer Neuerungen mit einem sich andernden Musikkonsum konfrontiert sind. Ziel der Arbeit ist es, die Kommunikationsinstrumente der Musiklabels zu identifizieren und hinsichtlich ihres Beitrags zum Kunstlermarkenaufbau zu bewerten.

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