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Praxisleitfaden Chatbots

Praxisleitfaden Chatbots

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658396442
Condition
New
Product Description

Chatbots sind eine vielversprechende Form der Kommunikation jedoch schaffen es bisher nur wenige echten Mehrwert zu bieten. In diesem Praxisleitfaden lernen Sie Schritt fr Schritt den gesamten Prozess der Chatbot-Entwicklung kennen: Von der Definition des Use Case ber die Persnlichkeit des Chatbots und die Modellierung des Dialogablaufs bis hin zu Pilotbetrieb und Roll-Out. Sie erfahren fr jeden Schritt, welche Strategien sich bewhrt haben und was bei der Umsetzung besonders zu beachten ist. Einen Schwerpunkt bildet das Conversation Design, denn es ist entscheidend fr eine gelungene User Experience, fr Akzeptanz und langfristigen Erfolg des Chatbots. Anhand zahlreicher Fallbeispiele aus der Praxis und mit klar formulierten Handlungsempfehlungen zeigen die Autorinnen ganz konkret, wie erfolgreiche Chatbots gelingen. Der Inhalt Bedarfsanalyse, Use Case und User Stories Planung der Chatbot-Entwicklung Chatbot-Persnlichkeit und Conversational Experience Conversation Design, Proof-of-Concept und Prototyping Dialogablauf und Copywriting Implementierung, Finetuning und Roll-Out Evaluation und Continuous Improvement.

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