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Medien- und Internetmanagement

Medien- und Internetmanagement

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658398316
Condition
New
Product Description

Der Medien- und Kommunikationssektor hat sich zu einem zentralen Wirtschaftsbereich in der Informationsgesellschaft entwickelt. Dieses Buch behandelt das Medienmanagement fr die elektronischen und printbasierten Medien. Vor dem Hintergrund der Branchenkonvergenz werden die grundlegenden Entwicklungen, Wertschpfungsstrukturen, Geschftsmodelle und Wettbewerbsstrategien im Rahmen einer integrierten Managementbetrachtung dargestellt. Darber hinaus werden neuere Entwicklungen bei Internetmedien behandelt.

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