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Wettbewerbsvorteile entlang der Supply Chain sichern

Wettbewerbsvorteile entlang der Supply Chain sichern

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658406080
Condition
New
Product Description

Dieses Buch beschreibt die wichtigsten Primrfunktionen Beschaffung, Produktion und Marketing. Darber hinaus werden die Sekundrfunktionen Qualitt, Logistik, IT, Personal, Finanzen und Nachhaltigkeit ausfhrlich erlutert. Es fhrt die bislang getrennt voneinander agierenden betriebswirtschaftlichen Bereiche der Wertschpfungskette zusammen. Nur die Integration dieser Funktionen fhrt zu langfristigen Wettbewerbsvorteilen. Zahlreiche Beispiele und Handlungsempfehlungen am Ende jedes Kapitels ergnzen die umfassende Darstellung und ermglichen eine erfolgreiche Umsetzung in der Unternehmenspraxis.

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