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Dialogmarketing Perspektiven 2022/2023

Dialogmarketing Perspektiven 2022/2023

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658407537
Condition
New
Product Description

Der Tagungsband Dialogmarketing Perspektiven vereint aktuelle Fachbeitrge und Forschungsergebnisse des 15. wissenschaftlichen interdisziplinren Kongress fr Dialogmarketing, den der DDV im September 2022 an der Goethe-Universitt Frankfurt veranstaltete. Wissenschaftler aus unterschiedlichen Disziplinen, die zum Dialog- und Data-Driven-Marketing forschen, wurden hier in den Dialog miteinander gebracht und konnten sich mit Praktikern vernetzen.

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