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Dialogmarketing Perspektiven 2022/2023
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Der Tagungsband Dialogmarketing Perspektiven vereint aktuelle Fachbeitrge und Forschungsergebnisse des 15. wissenschaftlichen interdisziplinren Kongress fr Dialogmarketing, den der DDV im September 2022 an der Goethe-Universitt Frankfurt veranstaltete. Wissenschaftler aus unterschiedlichen Disziplinen, die zum Dialog- und Data-Driven-Marketing forschen, wurden hier in den Dialog miteinander gebracht und konnten sich mit Praktikern vernetzen.
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