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Total Revenue Management
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Dieses Buch befasst sich mit dem Total Revenue Management (TRM), einem aufkommenden Konzept im Revenue Management, das die bestehenden Prinzipien und Instrumente des Revenue Managements in alle Gewinnbereiche einbezieht. Es ist ein professioneller Leitfaden fr denoptimalen und innovativen Einsatz von TRM, um Wettbewerbsvorteile zu erzielen. Der Leser erhlt einen umfassenden Einblick in die Strategien, Instrumente und Prinzipien des TRM, einschlielich bestehender und neu entstehender Ertragsstrme entlang der Wertschpfungskette. Der Autor bietet eine transparente und ganzheitliche Erklrung von Preisstrategien, Segmentierungsmethoden und Vertriebsprinzipien, die die Umsetzung von TRM in Unternehmen ermglichen.
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