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Conscious Business in Deutschland
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Dieses Buch stellt Conscious Business im Sinne eines bewussten Wirtschaftens als einen sich stndig erweiternden und kraftvollen Ansatz vor, um Organisationen neu zu erfinden und auf eine menschliche und nutzbringende Weise zu gestalten. Es untersucht insbesondere die Charakteristika, Haupttreiber und Herausforderungen von Conscious Businesses in Deutschland. Das Buch bietet einen strukturierten berblick ber die aktuelle Situation des Konzepts und skizziert wichtige Aspekte, die es zu beachten gilt, um eigenstndige Entscheidungen zu treffen. Vier Fallstudien erfolgreicher bewusster Unternehmen - unterschiedlich in Gre, Branche, Rechtsform und internationaler Ausrichtung - zeigen konkrete Best-Practice-Beispiele auf und belegen die Fhigkeit des Ansatzes, zielfhrende und zugleich profitable Geschftsmodelle zu entwickeln.
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