Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

The Strategic Marketing of Science, Technology, and Medical Journals

The Strategic Marketing of Science, Technology, and Medical Journals

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783031319631
Condition
New
Product Description

This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed tremendous economic, marketing, and technological growth including the migration from a print only to a hybrid publishing format. With this growth, the industry has also seen the rise of open access publishing, copyright challenges by websites such as Sci-Hub, the emergence of sharing platforms such as ResearchGate and Academia.edu, as well as the impact of Plan S on publishers, universities, and authors. Given this incredible rate of change across the industry, the author explores the diverse strategies and structures created by the largest STm publishers to decipher their effectiveness in addressing technological, ethical, and copyright issues. Also, he examines how mergers and acquisitions diversified operations, such Elsevier's acquisition of Bepress, SSRN, and SCOPUS, among other platforms. Scrutinizing the different managerial, marketing, technology, and economic-financial strategies crafted by scholarly journal publishers between 2000-2020, this book offers a comprehensive assessment of the industry's attempts to identify, understand, cope with, and minimize or defeat the herculean threats to its business model.

Available Colors
Available Sizes
1 Offer Price Range: $39.99 - $39.99
BEST PRICE

Single Product Purchase

$39.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$39.99 $39.99

$39.99
See Site In stock Visit Store

Similar Products

Graphs, Dioids and Semirings

$179.99

Stochastic Optimization in Insurance

$39.99

Jugendhilfe nach Vorschrift?

$27.99

Component-Based Software Quality

$54.99

Applied Research in Environmental Economics

$169.99

Exploring Probability in School

$89.00

Industriebetriebslehre Arbeitsbuch

$59.99

Computer Safety, Reliability, and Security

$89.99

Institutions and Market Economies

$109.99

Heat Kernel on Lie Groups and Maximally Symmetric Spaces

$44.99

The Theatre of Romeo Castellucci and Socetas Raffaello Sanzio

$139.99

Saint Margaret, Queen of the Scots

$159.99

Gruppi, anelli di Lie e teoria della coomologia

$54.99

Localization in Wireless Networks

$84.99

Political Spirituality for a Century of Water Wars

$109.99

Digital Knowledge Maps in Education

$109.99

Neuromonitoring in Ansthesie und Intensivmedizinc

$84.99

Calculus: A Liberal Art

$69.99

Soldiers, Peacekeepers and Disasters

$84.99

Logistikplanung in der Automobilindustrie

$74.99

Lihyan und Lihyanisch

$84.99

Monoclonal Antibodies and Functional Cell Lines

$84.99

Metadata and Semantics Research

$54.99

Towards Sustainable Cities in Asia and the Middle East

$109.99

Bear town by Fredrik Backman

$18.99

Toward a New Millennium in Galaxy Morphology

$219.99

Social Exclusion

$89.00

Modes of Irrationality

$84.99

Organisation und das Neue

$49.99

Lateinische Volksetymologie und Verwandtes

$59.99

Carbon Dioxide Mitigation in Forestry and Wood Industry

$169.99

In Pursuit of Presence or Prominence?

$84.99

Instrumentelle Bioanalytik

$39.99

Der Felsbau, Band 1, Theoretischer Teil

$79.99

Vortrge, gehalten im Berliner Handwerkerverein

$39.99

Stochastic Integrals

$44.99

Glaubwrdigkeit und Reputation der Geldpolitik

$49.99

Research Papers in Statistical Inference for Time Series and Related Models

$249.99

Subpulmonic Ventricular Septal Defect

$54.99

Semantic Web Evaluation Challenge

$54.99