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Digital Business ist ein wesentlicher Erfolgs- und Wettbewerbsfaktor fr Unternehmen. Das Buch behandelt umfassend die Grundlagen, Strategien, Geschftsmodelle und Entwicklungsmglichkeiten. Neben operativen Managementthemen werden neu in der 8. Auflage auch die digitale Transformation, die digitale Automatisierung und Robotik, Anstze der Knstlichen Intelligenz und das Quantum Computing thematisiert.
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