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Marketing und Business Development in Kanzleien
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Marketing, Business Development und Public Relations sind unerlsslicher Bestandteil der Unternehmensfhrung in Wirtschaftskanzleien. Neben traditionellen Marketinginstrumenten beschreiten Kanzleien viele innovative Wege um im Wettbewerb um Marktposition, Mandanten und Personal zu bestehen. Dieses Handbuch greift die fr Wirtschaftskanzleien aktuell wichtigsten Marketing- und Geschftsentwicklungsthemen auf und bietet sehr praxisnahes Fachwissen fr die Branchen. Die Autoren sind erfahrene Experten des Kanzleimarketings und Kenner der Branche. Fr die 5. Auflage wurde das Buch vollstndig aktualisiert und mit aktuellen Themen ergnzt.
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