Breaking News!
60% Off the Hottest Halloween Costumes & Accessories

Transmedia Brand Storytelling

Best Price (Coupon Required):
Buy Transmedia Brand Storytelling for $27.00 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
Click “Get Coupon & Buy” to copy the code and unlock the deal.

Set a price drop alert to never miss an offer.

1 Offer Price Range: $29.99 - $29.99
BEST PRICE

Single Product Purchase

$27.00
@ Link.springer.com with extra coupon

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
$29.99 $29.99

10% OFF
This deals requires coupon
$27.00
See Site In stock Visit Store

Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9789819940004
Condition
New
Product Description

This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.

Available Colors
Available Sizes

Reviews

0
0 reviews
5 stars
4 stars
3 stars
2 stars
1 star

Questions & Answers

Similar Products

Salben  Puder  Externa

Salben Puder Externa

$59.99
Musizieren im ersten Klavierunterricht unter Anwendung der Tonika-Do-Lehre

Musizieren im ersten Klavierunterricht unter Anwendung der Tonika-Do-Lehre

$59.99
Computer Music Modeling and Retrieval

Computer Music Modeling and Retrieval

$84.99
Wo sind die Rebellen hin?

Wo sind die Rebellen hin?

$59.99
Systems Collaboration and Integration

Systems Collaboration and Integration

$249.99
Der Einfluss von Management auf Corporate Entrepreneurship

Der Einfluss von Management auf Corporate Entrepreneurship

$69.99
Excluding Diversity Through Intersectional Borderings

Excluding Diversity Through Intersectional Borderings

$59.99
Controlling Synchronization Patterns in Complex Networks

Controlling Synchronization Patterns in Complex Networks

$109.99
The Girl Who Survived

The Girl Who Survived

$7.46
Jugendprotest seit den fnfziger Jahren

Jugendprotest seit den fnfziger Jahren

$59.99
Die Vernebelung schmelzbarer Festkrper mit Ultraschall

Die Vernebelung schmelzbarer Festkrper mit Ultraschall

$54.99

"Besa auch in Spanien manch' luftiges Schlo"

$59.99
Ajit Singh of Cambridge and Chandigarh

Ajit Singh of Cambridge and Chandigarh

$109.99
Peri-urban futures: Scenarios and models for land use change in Europe

Peri-urban futures: Scenarios and models for land use change in Europe

$169.99
Data Science Fundamentals for Python and MongoDB

Data Science Fundamentals for Python and MongoDB

$34.99
Intelligent Robotics and Applications

Intelligent Robotics and Applications

$129.99
Introduction to Modeling Biological Cellular Control Systems

Introduction to Modeling Biological Cellular Control Systems

$54.99
Phenomenology and the Late Twentieth-Century American Long Poem

Phenomenology and the Late Twentieth-Century American Long Poem

$84.99
Structural and Functional Organization of the Neocortex

Structural and Functional Organization of the Neocortex

$109.99
Britain Speaks Out, 1937-87

Britain Speaks Out, 1937-87

$54.99
Nutmeg the Guinea Pig

Nutmeg the Guinea Pig

$4.49
New Light on Dark Stars

New Light on Dark Stars

$199.99
Comparative Human Rights Diplomacy

Comparative Human Rights Diplomacy

$99.00
The Balkans in World War Two

The Balkans in World War Two

$54.99
Entwicklung

Entwicklung

$59.99
Ingardeniana

Ingardeniana

$39.99
Heine-Jahrbuch 2014

Heine-Jahrbuch 2014

$24.99
The Undeclared War between Journalism and Fiction

The Undeclared War between Journalism and Fiction

$39.99
Proceedings of the Second Conference on Compact Transformation Groups. University of Massachusetts

Proceedings of the Second Conference on Compact Transformation Groups. University of Massachusetts

$44.99
Medienkonomie

Medienkonomie

$49.99
Academic Spin-offs

Academic Spin-offs

$129.00
Netzwerkartige Wertschpfungssysteme

Netzwerkartige Wertschpfungssysteme

$69.99
Masses of Fundamental Particles

Masses of Fundamental Particles

$169.99
Fourth International Congress on Information and Communication Technology

Fourth International Congress on Information and Communication Technology

$169.99
Skepticism, Justification, and Explanation

Skepticism, Justification, and Explanation

$169.99
Fundamentals of the New Artificial Intelligence

Fundamentals of the New Artificial Intelligence

$89.95
Archaeology of the Communist Era

Archaeology of the Communist Era

$129.99
Macroeconomic Theory

Macroeconomic Theory

$99.99
Intentionalitt als Verantwortung

Intentionalitt als Verantwortung

$109.99
Bildungseinrichtungen als

Bildungseinrichtungen als "lernende Organisationen"?

$64.99
previous
next