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Online-Lebensmittelhandel in Deutschland
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Dieses Buch beleuchtet den Online-Lebensmittelhandel in Deutschland aus Anbieter- und Kundenperspektive, leitet Zukunftsprognosen ab und zeigt Konsequenzen fr Handel und Hersteller. Trotz des Aufwinds whrend der Corona-Pandemie bewegen sich die Umstze im Online-Handel mit Lebensmitteln noch auf relativ niedrigem Niveau; die Entwicklung verluft jedoch turbulent und wird kontrovers diskutiert. Dieses Buch beschreibt den Status quo und regt zu Diskussionen an. Es bietet eine systematische Analyse einschlgiger Studien sowie aktuelle Erkenntnisse auf Basis qualitativer Interviews mit Experten aus Handel, Industrie und Wissenschaft.
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