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Marketingtechnologien

Marketingtechnologien

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658422936
Condition
New
Product Description

Dieses Buch gibt einen berblick zu dem sich rasant wandelnden Feld der Marketingtechnologien. Zahlreiche Expert:innen aus Wissenschaft und Praxis liefern Insights in alle wichtigen Dimensionen des Themas: Kund:innen, Technologien, Daten, Mitarbeitende, Organisationen und Recht. Sie geben wissenschaftlich fundierte und praxisrelevante Orientierung zu Einsatzmglichkeiten sowie Potenzialen von Marketingtechnologien und zeigen auf, wie ein auf Daten und Knstlicher Intelligenz basierender Managementansatz auf allen Unternehmensebenen implementiert werden kann.Interviews mit Entscheider:innen liefern erste Erkenntnisse aus konkreten Projekten. Mit Beitrgen von: Prof. Dr. Boris Alexander Becker Thomas Bigliel Msc Kathrin Blmer Prof. Dr. Claudia Bnte Univ.-Prof. Dr. Beate Cesinger Cornelia Ferner Andrea Hansen Prof. Dr. Sonja Klose Prof.Dr. Ralf T. Kreutzer Prof. Dr. Sibylle Kunz BA, MA, Shirin La Garde Prof. Dr. Wilfried Lange Malte Lange Prof. (FH) Dr. Eva Lienbacher Prof. Dr. Tobias Naujoks Karyna Neumann Dr. Kathrin Neumller Prof. Dr. Florian Riedmller Prof. Dr. Alexander Rhle Dr. Martino Saracino Prof. Dr. Franziska Schrter BA, MA Victoria Schulte Prof. Dr. Benjamin Schulte Prof. Dr. Carsten Skerra Prof. Dr. habil. Thorsten Shlsen Prof. (FH) Dr. Katja Wiedemann Prof. (FH) Dr. Robert Zniva Prof. Dr. Tanja Zweigle.

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