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Effektives Customer Relationship Management
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Product Details
Dieses CRM-Standardwerk behandelt die wesentlichen Fragen im Rahmen der Einsetzung und Organisation von Customer Relationship Management. Dies betrifft sowohl die Verzahnung mit Marketing- und Vertriebsprozessen, die systematische Zielbildung als auch die Ressourcensteuerung. Renommierte Autoren liefern wertvolle praxisorientierte Fakten, um die zielgerichtete Planung, die Umsetzung und die nachhaltige organisatorische Verankerung zu gewhrleisten und damit zur Steigerung der Effizienz und Effektivitt des CRM-Ansatzes in der Unternehmenspraxis beizutragen. In der 7. Auflage wurden alle Beitrge berarbeitet und neue Entwicklungen integriert.
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