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Unternehmenskultur als Strategie

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Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658427542
Condition
New
Product Description

Dieses Buch widmet sich dem hochaktuellen Thema der Unternehmenskultur aus der Perspektive von Fhrungskrften. Es legt den Fokus auf die Management- und Leadership-Perspektive, denn Fhrungskrfte sind dafr verantwortlich, entsprechende Konzepte zu initiieren und umzusetzen. Die herausragende Bedeutung der Unternehmenskultur fr den Unternehmenserfolg ist mittlerweile unstrittig. Doch oft fehlen erprobte Methoden und Vorgehensweisen, um einen nachhaltigen Kulturwandel zu ermglichen. Genau hier setzt das Buch an. Das Buch prsentiert neue Konzepte und Methoden, die sich in der Praxis bewhrt haben und den Culture Change unmittelbar bewirken knnen. Es bietet Fhrungskrften das notwendige Wissen, um gezielt Projekte zur Gestaltung der Unternehmenskultur anzugehen. Es ist ein wertvoller Leitfaden fr Fhrungskrfte, die eine erfolgreiche Vernderung der Unternehmenskultur anstreben und so den langfristigen Erfolg ihres Unternehmens sicherstellen wollen.

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