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Vertriebsprognosen

Vertriebsprognosen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658428754
Condition
New
Product Description

Vertriebsprognosen oder Forecasts sind das Handwerkszeug jeder Verkaufsorganisation. Doch lediglich der so genannte rollierende Forecast ist verbreitet. Andere Forecast-Methoden sind in Unternehmen nur rudimentr entwickelt, sodass Potenziale ungenutzt bleiben. In diesem Buch erfahren Vertriebsmanager und -controller, wie sie verlssliche Forecasts erstellen, um darauf die Vertriebs- und Unternehmensplanung aufzubauen.

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