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Vertriebsprognosen
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Product Details
Vertriebsprognosen oder Forecasts sind das Handwerkszeug jeder Verkaufsorganisation. Doch lediglich der so genannte rollierende Forecast ist verbreitet. Andere Forecast-Methoden sind in Unternehmen nur rudimentr entwickelt, sodass Potenziale ungenutzt bleiben. In diesem Buch erfahren Vertriebsmanager und -controller, wie sie verlssliche Forecasts erstellen, um darauf die Vertriebs- und Unternehmensplanung aufzubauen.
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