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Corporate Think Tanks
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Unternehmensinterne Denkfabriken mit dem kreativen Spirit von Start-ups zur Entwicklung von Strategien und bahnbrechenden Innovationen stellen den Kern dieses Buches dar. Sogenannte Corporate Think Tanks sind Foren, Projektgruppen oder Unternehmensbereiche, in denen interdisziplinre Teams zukunftsgerichtete Themen, wie zum Beispiel Digitalisierung, bearbeiten. Spannende Praxisbeispiele von namhaften Unternehmen illustrieren den Einsatz von Corporate Think Tanks in der Praxis. Ein umfassender Toolkasten zeigt auf, wie die konkrete Durchfhrung im eigenen Unternehmen realisiert werden kann. Neben klassischen Methoden werden auch innovative Tools wie ThinkX, Design Thinking, LEGO-SERIOUS-PLAY oder der Business Model Canvas anschaulich erlutert. Die vierte Auflage wurde um Inhalte zum Thema Generative AI sowie weitere Formatbeispiele ergnzt.
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