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Mit seinen Beitrgen wendet sich der Band bewusst gegen Mainstream-Positionen in Wissenschaft und Praxis rund um Public Relations. Die teilweise essayistische Form der Beitrge wurde bewusst gewhlt, um einen kreativeren Umgang der Mitwirkenden mit ihren jeweils ausgewhlten Gegenstnden zu erleichtern. Die Auswahl orientiert sich an Themenfeldern, die in enger Verbindung mit dem Wirken von Klaus Kocks zwischen Wissenschaft und Praxis stehen. Herausgekommen sind zwlf theoretische Reflexionen von Praxis, die der Provokation des Einleitungsbeitrages folgend bekannte Themen neu oder anders denken und deren Durchdringung in weiterfhrenden Diskussionen herausfordern.
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