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Kundenverbunden
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Dieses Buch zeigt, warum Unternehmen eine neue kundenverbundene Kultur etablieren und pflegen mssen und wie diese Transformation gelingt. Ein einzigartiges Kundenerlebnis war noch nie so erfolgskritisch wie heute. Viele Unternehmen setzen daher auf kundenorientierte Prozesse und die Sammlung verwertbarer Kundendaten. Doch Kunden sind mehr als die Summe ihrer Daten. Fast immer entstehen besondere Markenerlebnisse und echte Wow-Momente durch Empathie, den persnlichen Touch oder die berhmte Extrameile, die Mitarbeiterinnen und Mitarbeiter fr ihre Kunden gehen. Mathias Weber zeigt anschaulich, wie echte Kundenverbundenheit im Unternehmen gelingt und liefert dazu die wichtigsten Tools und Manahmen, sowie Einblicke in konkrete Fallbeispiele.
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