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Strategisches Management
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Die achte, berarbeitete und erweiterte Auflage des renommierten Lehrbuches fhrt in das gesamte Spektrum des Strategischen Managements ein. Nach einem berblick ber theoretische Anstze wird der Prozess des Strategischen Managements mit seinen Aufgabenbereichen ausfhrlich beschrieben. Aktuelle Themengebiete, wie beispielsweise Nachhaltigkeit/ESG oder Digitalisierungsstrategien, wurden hinzugenommen. Zu den Besonderheiten des Lehrbuches zhlen die Integration ressourcenorientierter und wertorientierter Aspekte der strategischen Unternehmensfhrung sowie die Bercksichtigung empirischer Forschungsergebnisse der internationalen Strategieforschung.
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