Wrap your baby in the comfort of the SwaddleMe and rest assured they will sleep safe, sound and secure. As the original fitted swaddling blanket, the renowned SwaddleMe soothes infants and reduces symptoms of colic by recreating the familiar, soothing snugness of the womb. It also reduces the incidence of the startle reflex, allowing babies to sleep for longer periods of time. The award-winning SwaddleMe has revolutionized the way babies and parents sleep around the world and it has forged an international renaissance in swaddling. New studies show that swaddling may help reduce the risk of SIDs by promoting a safer level of sleep and by providing better sleep when infants are on their back.