Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Marketing Intelligent Systems Using Soft Computing

Marketing Intelligent Systems Using Soft Computing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783642156069
Condition
New
Product Description

Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what Ill refer to as Marketing Intelligence, it sounded quite intriguing. Certainly, the marketing field is laden with numeric and symbolic data, ripe for various types of miningdata, text, multimedia, and web mining. Its an open laboratory for applying numerous forms of intelligentsianeural networks, data mining, expert systems, intelligent agents, genetic algorithms, support vector machines, hidden Markov models, fuzzy logic, hybrid intelligent systems, and other techniques. I always felt that the marketing and finance domains are wonderful application areas for intelligent systems, and this book demonstrates the synergy between marketing and intelligent systems, especially soft computing. Interactive advertising is a complementary field to marketing where intelligent systems can play a role. I had the pleasure of working on a summer faculty f- lowship with R/GA in New York Citythey have been ranked as the top inter- tive advertising agency worldwide. I quickly learned that interactive advertising also takes advantage of data visualization and intelligent systems technologies to help inform the Chief Marketing Officer of various companies. Having improved ways to present information for strategic decision making through use of these technologies is a great benefit.

Available Colors
Available Sizes
1 Offer Price Range: $129.00 - $129.00
BEST PRICE

Single Product Purchase

$116.10
@ Link.springer.com with extra coupon Get Coupon & BUY

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$129.00 $129.00

10% OFF
This deals requires coupon Get Code Here
$116.10
See Site In stock Visit Store

Similar Products

Behavioral Sport Psychology

$79.99

Islam in Europe

$109.99

Social Development

$20.80

Hunters between East and West

$109.99

The Papanicolaou Society of Cytopathology System for Reporting Respiratory Cytology

$64.99

Engineering of Complex Computer Systems

$74.99

Free Radicals in the Brain

$84.99

Gestrkt aus der Krise

$69.99

Trust Ownership and the Future of News

$54.99

Determinants of Self-employment

$54.99

Problems of Geocosmos2018

$129.00

Scholastic Success With Grammar: Grade 4 Workbook

$5.24

Advanced Excel Essentials

$79.99

Nonsmooth Analysis and Control Theory

$99.00

Datenqualitt und individualisierte Kommunikation

$89.99

Ubiquitous Intelligent Systems

$219.00

Die im Kriege 19141918 verwendeten und zur Verwendung empfohlenen Brote, Brotersatz- und Brotstreck

$59.99

Strafrecht Allgemeiner Teil

$24.99

Russia as an Aspiring Great Power in East Asia

$54.99

Steroid Hormone Resistance

$109.99

Decision Support for Forest Management

$129.00

Changing Cuba-U.S. Relations

$84.99

Betriebliche Soziale Arbeit

$44.99

Handbook of Feynman Path Integrals

$84.99

Biosignal Acquisition and Processing

$79.99

Western Blotting

$149.00

Supramolecular Structure and Function 8

$84.99

World Fish Farming: Cultivation and Economics

$84.99

Systems Engineering

$29.99

The Social Life of the Lion

$39.99

Konstruktive Betriebswirtschaftslehre

$69.99

Herbert Reineckers Gesamtwerk

$59.99

Pediatric Neoplasia

$169.99

The Magic School Bus: El autobs mgico y el calentamiento global

$5.24

Soziale Arbeit in der konomisierungsfalle?

$49.99

Beyond the Wall: Game of Thrones aus interdisziplinrer Perspektive

$49.99

Informatik-Sicherheitsmanagement

$69.95

Lehrheft des freitragenden Holzbaues

$54.99

Translation Planes

$39.99

Ideas for a Hermeneutic Phenomenology of the Natural Sciences

$109.99