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Software-Produkt-Management

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783540140375
Condition
New
Product Description

Das Thema Produkt-Management ist in allen Unternehmen von zentraler Bedeutung fr den Erfolg und das langfristige berleben bzw. Erreichen und Halten einer gewissen Marktposition. Allgemeine Bcher ber Produkt-Management werden den speziellen Anforderungen und Prozessen in der Software Branche wenig gerecht. Dieses Buch, geschriebenen von erfahrenen Praktikern und Fhrungskrften mit unterschiedlichem Hintergrund (Hard- und Software-Hersteller, Dienstleister, IT-Consulting, Anwender), beschreibt das Thema Software-Produkt-Management aus verschiedenen Blickwinkeln. Dabei beschrnkt sich die Betrachtung nicht auf das reine Produkt-Management von Standard-Software, sondern trgt dem Umstand Rechnung, dass die meisten "Produkte" in diesem Umfeld aus einer komplexen Kombination und Verzahnung von Standard- und Individualsoftware mit Dienstleistungen bestehen.

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