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Domain-Namen im Internet
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Product Details
Der Domainname ist Schlssel und Aushngeschild jeder Website. Je durchdachter die Wahl der Domain, um so besser die Kommunikation. Dieses Buch bietet einen Rundum-Service: ausgehend von der Bedeutung eines guten Domain-Namens bis hin zu Suche, Registrierung, Handel, Rechtsfragen und Zukunftsprognosen soll das Bewutsein fr den Domain-Namen als Grundlage von Marketingstrategien im Internet geschrft werden. Das Buch bietet auerdem eine Basis fr das Management von Domain-Portfolios und richtet sich an Internetverantwortliche in Unternehmen ebenso wie an Anwlte mit Schwerpunkt Online-Recht.
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