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Mobilittsrevolution in der Automobilindustrie
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Internet der Dinge, Cloud Computing, vernetztes Fahrzeug, Big Data, Analytics was hat all dies eigentlich mit der Automobilindustrie zu tun? Dieses Buch gibt Auskunft ber die Zukunft der Mobilitt: die Trends, die sich aus Digitalisierung, Vernetzung, Individualisierung und Datenfokussierung ergeben. Der Automobilindustrie steht eine grundlegende Transformation bevor. Vor allem die groen, traditionellen Unternehmen werden sich umstellen mssen, neue Geschftsmodelle entwickeln und diese flexibel umsetzen, mit Hilfe entsprechender Unternehmensarchitekturen. Der Schlsselbegriff dabei: Geschftskompetenzen. Die digitale Zukunft des Fahrzeugs hat bereits begonnen wer wird sie mitgestalten?.
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